Music Video Shoot Spotlight: RAIN "SHAKE"

Rain Is Heating Up the Summer with New Music and Creative Energy

Bronx-based music artist Rain is setting the standard in consistency for himself this summer, dropping both new music and fresh content — and he’s already off to a strong start. His latest music video for the track “BTA” is now live on YouTube and sets the tone for what’s to come.

RAIN - BTA MUSIC VIDEO

I had the chance to connect with Rain on set while filming the video for his upcoming single “SHAKE”, which stars model Tokyo and was filmed at THELABSTUDIOSNYC. I even had the pleasure of contributing some creative direction to the shoot. The visuals were captured by talented photographers

Airs Ent. x SWERVE

Shot by Airs and Swerve, while the video was shot and directed by (Director’s Name Here).

We made sure to get multiple takes to lock in the best angles, keeping both Rain and Tokyo aligned with their brand aesthetics. They even broke into a few TikTok-worthy dance moments while vibing out in between shots. The energy on set was high — food and drinks were provided, and everyone was locked in.

BTS OF SHAKE MUSIC VIDEO

Rain brings a consistent, optimistic energy to everything he does. His passion is contagious, and I’m excited to see how his creative journey continues to unfold this summer.

https://www.instagram.com/1rainijay/